Impacts of Extreme Weather in Retail
September 4, 2025
Excessive heat waves, deep freezes, severe floods, frequent hailstorms, widespread tornadoes, stronger tropical cyclones, and other extreme weather events, although typically short in duration, often have significant effects on communities and commercial activity. Planalytics, in partnership with the National Retail Federation, published Climate-Proofing Retail: Proactively Managing the Opportunities and Risks of Weather Volatility, a report …
Cooler Air Sparks Early Demand for Fall Products Ahead of Labor Day
August 25, 2025
Autumn in August = High Volume, Full-Price Sales Labor Day falls on Monday, September 1st, and represents the unofficial end to the summer season. As consumers enjoy the final days of summer, many retailers have shifted their focus from clearing warm-weather categories to capturing early fall season sales. The weather will certainly help kickstart this …
Unlock Sales Growth: The Power of Weather-Driven Targeting
July 23, 2025
The weather consistently and profoundly influences consumer behavior—from what people buy to what they do. Smart marketers are already capitalizing on this often-overlooked driver of demand. Boost sales and customer engagement with Weather-Driven Demand (WDD) analytics that quantify the impact that changes in the weather have on product-level sales down to individual time periods and …
How weather is shaping retail trends: Q2 2025
July 15, 2025
Originally published by Planalytics’ partner, National Retail Federation Retailers across the country are seeing firsthand how weather continues to influence shopper behavior in real time. From surging demand for cooling products during heatwaves to slower foot traffic on rainy days, weather remains a powerful force shaping retail performance. . . . May and June: Regional …
Retail WeatherSpend℠ Report: June 2025
July 10, 2025
Cooler temperatures in the East negatively affected year-over-year store traffic and demand for summer products for the first three weeks of the month. The West also started cool, then experienced a spell of excessive heat mid-month. The most favorable conditions occurred along the Northern Tier, where temperatures were consistently warmer than those of last June, …
Unseasonable Chill Grips Midwest and Northeast Ahead of Memorial Day
May 19, 2025
Cooler conditions may temper early summer momentum, but dry weather in parts of the South and West offers retail opportunity heading into the holiday weekend. Memorial Day falls on Monday, May 26th, marking the unofficial start to the summer season. After a spring marked by frequent temperature swings and volatile conditions, retailers are looking to …
April 2025 Spring Demand Stayed Strong in the West While Falling in the East Amid Cooler Temperatures and Stormy Weather. Eastern Canada Kept Cool, Hotter West.
May 5, 2025
Weather-Driven Demand Category Notables WDDs represent the estimated % change in demand of the product / category based purely on year-over-year changes in weather. Consumer Impact Spring warmth dominated the western U.S. lifting demand for lightweight clothing, sunglasses, and suncare products. In addition, sports drinks and bottled water were strong sellers. Retailers in the East …
Weather-driven demand rollercoaster continues; warmer East benefits this week
April 21, 2025
This spring’s highly variable weather pattern continues this week, with warmer temperatures in the East providing opportunities, while cooler conditions compared to last year slow sales in some western markets. Rain and storms across the central U.S. will dampen demand at times. With strong weather tailwinds in heavily populated eastern locations, clothing and accessories retailers …
Easter Outlook From Planalytics
April 11, 2025
Spring Revs Up Out West While the East Cools Off for Easter Week Egg-Spect a Scramble in Consumer Trends as Weather Shifts Across Regions The Easter holiday remains a key driver for early spring retail performance. This year, Easter falls on Sunday, April 20, later than usual, giving consumers more runway for seasonal shopping and …
Return to cooler temps in the East hurts seasonal business (April 6-12)
April 9, 2025
Colder-than-last-year (and normal) temperatures slide into the eastern half of the country this week, a flip from warmer conditions last week. From a comp perspective, Planalytics is projecting a negative 5% weather impact for the U.S. overall vs. last year for home centers and hardware stores. Many Eastern markets will see stronger weather impact headwinds …