Ramp Up ROAS with Demand-Informed Weather Favorability Analytics
October 13, 2026
While marketers navigate shifts in consumer confidence, inflation, and tariffs, the weather remains the single largest external driver of consumer buying behavior, directly influencing $1 trillion in annual retail sales. To show brands how to turn weather volatility into measurable return on ad spend (ROAS), Planalytics and WeatherAds hosted a joint webinar: Capture Higher ROAS: …
The First Fall Chill: Capitalizing on October’s Demand Shift
October 2, 2026
After a mild start to autumn, a sharp weather transition will shift consumer purchasing patterns across the Central and Eastern U.S. Mid-to-upper 70s temperatures through the end of this week will give way to a strong cold front over the weekend. As daytime highs drop into the low 60s and night-and-morning lows dip into the …
Weather, AI & Your Business: Capturing Sales & Margin Opportunities with WDD Analytics
September 15, 2026
In retail, blaming quarterly shortfalls on “bad weather” is an age-old excuse. But as automated supply chains and AI agents take over demand planning, treating weather as an unpredictable anomaly distorts your core demand data. However, feeding raw weather metrics—like temperature or precipitation—into your algorithms isn’t the answer. In a recent video discussion, Evan Gold …
Prepare for a Seasonal Demand Surge
September 11, 2026
A ‘Taste of Fall’ to Lift Seasonal Demand for Many Businesses A seasonal shift is on the way. Forecasts for next week into the following week point to beautiful early-fall weather across many U.S. markets. Chilly mornings will get many consumers into a Fall mindset with daytime highs also trending cooler than normal. For consumers, …
Labor Day Weekend Outlook From Planalytics
August 28, 2026
Summer Works Overtime in the East, Clocks Out in the West Leading Up to Labor Day A Changing Weather Pattern Creates New Opportunities Across the Retail Landscape Labor Day falls on Monday, September 7th, and represents the unofficial end to the summer season. As consumers enjoy the final days of summer, businesses look forward to …
Independence Day and Canada Day Outlook from Planalytics
June 26, 2026
Stars, Stripes, and a Split Forecast: Sizzling East, Cooler West Dry Conditions Will Support Store Traffic and Outdoor Celebrations Across Most Markets As we approach one of the most important summer selling periods, weather conditions are shaping up favorably for outdoor celebrations and seasonal spending across much of North America. In the U.S., Independence Day …
Father’s Day Outlook from Planalytics
June 16, 2026
Dads in the East and West will reel in a favorable Father’s Day weekend. Interior regions are on the hook for rain Father’s Day is Sunday, June 21st. The National Retail Federation (NRF) projects record spending of $27.9 billion this year, up from $24 billion in 2025. Average spending is expected to top $226 per person, with 77% of …
Better Inputs, Smarter Economics: The Case Against Raw Weather Data in AI
June 3, 2026
How Planalytics WDD® replaces months of manual data engineering with a single, plug-and-play signal that maximizes predictive accuracy while minimizing AI token costs. A reckoning is underway in corporate AI. After years of enthusiastic adoption, enterprises are confronting a reality that the Wall Street Journal recently put plainly: AI costs are skyrocketing, and companies are …
Mother’s Day Outlook from Planalytics
May 1, 2026
Mother Nature Keeps Things Cool for Mom into Mother’s Day Week Cooler temperatures to dampen demand for most with the Northwest having favorable conditions It has been a volatile spring to date, with demand for seasonal categories fluctuating across North America. Mother Nature will continue to affect purchasing as loved ones prepare to celebrate Mom …
El Niño Is Coming: What This Can Mean For Your Business
April 15, 2026
A meaningful climate shift is taking shape that could influence consumer demand through the rest of 2026. Forecasts increasingly point to El Niño developing this summer and strengthening into fall and winter. El Niño is a natural climate pattern characterized by warming of the surface temperatures of the central and eastern tropical Pacific Ocean. El …