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OCTOBER 20, 2020
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Weather Impacts
Your Business Every Day
Learn more about managing this impact
- +15%
- +42%
- -9%
- +7%
Analytics in Action
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Weatherize Your Business
Measure and manage one of the largest external variables impacting your business, the weather.
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DeWeatherization Methodology
Learn about removing weather volatility from historical sales data to plan from a weather-neutral baseline.
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Weather Analytics Help Businesses Plan
(NBC Washington) Planalytics helps companies plan by watching the weather and predicting how consumers will react to the weather.
Weatherization \we-thər-ə-zā-shən\
Weatherization is the process of identifying, analyzing and applying weather intelligence to provide measurable and quantitative returns across an organization.
Understanding and managing weather’s impact across the business remains a huge, untapped reservoir for profit enhancement. Weatherized companies are able to anticipate and mitigate the risks and capitalize on the opportunities created by the weather.
The financial impacts of ever-changing weather conditions are quantifiable. Leveraging detailed weather analytics, it is possible to isolate and calculate the percentage of total sales affected by weather trends. Our predictive analytics put weather in a business context and provide numbers a company can use to more effectively plan and optimize operations.
Success Stories
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Sonic Corporation
Sonic's Vice President of Performance Analysis explains how weather is critical to the evaluation of promotional and product sales performance.
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Stanley Black & Decker
Black & Decker's President of Outdoor and Home Products talks about season timing throughout various selling regions, and how they plan year-to-year.
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The Coca-Cola Company
Coca-Cola’s Marketing Strategy & Insights manager shares examples of how they leverage weather intelligence for global strategies.
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The Jel Sert Company
Jel Sert’s Category Marketing Manager speaks about using weather intelligence for gaining additional retailer displays, sales forecasting, season timing and holiday promotions.
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Ace Hardware
Ace Hardware's Director of Inventory Control speaks about the different utilization of Business Weather Intelligence throughout the organization.
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Johnson Controls Inc.
Johnson Controls speaks about how temperature plays such a key role in demand for automotive batteries. They highlight usage of reports and tools that support their demand planning.
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Merck Consumer Care
Merck Consumer Care's Director of Category Management speaks about how they brought Planalytics on board and received immediate ROI.
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PetSmart, Inc.
PetSmart’s Replenishment Events Manager discusses how they use Planalytics to manage their most weather-sensitive categories, including Flea & Tick, Heated Beds & Bowls, Ice Melter and Outdoor Lawn Saver Products.
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