Summertime Showers May Rain on Some Parades During The Holiday Week; Heat Spreads East by July 4th
June 26, 2024
As we approach a key week of the summer season, businesses are looking for warm temperatures to support demand for summer apparel and consumables. In the U.S., the Independence Day holiday falls on Thursday, July 4th; many will enjoy outdoor parades, picnics, and firework displays the weekend before and after the holiday, extending the celebrations …
Measuring and Managing the Impact of Weather on Consumer Purchasing
June 21, 2024
By: Cory Jackson, Senior Manager, Clarkston Consulting This article is the first in a series of thought leadership pieces co-published with Planalytics on the topic of weather analytics and the impact to consumer-centric businesses across the life sciences, consumer products, and retail industries. In this piece, we explore the wide-ranging impact of weather on consumer …
Hotter Than LY for the Middle of the Country, Cooler on the Coasts. Severe Storms in the Heartland.
April 29, 2024
LAST WEEK: April 21, 2024 – April 27, 2024 (Retail Week 12/April Week 3) Hotter than LY conditions covered the middle of the country providing strong support for seasonal merchandise (see Weather-Driven Demand examples in the image below), but cooler weather was found along the West and East Coasts. Severe thunderstorms raked the central U.S. …
Weather-driven retail “egg-spectations” for Easter 2024
March 20, 2024
With Easter falling in March (3/31) for the first time in eight years, retailers may be worried that key spring category sales will lag behind last year’s run-up to Easter. Any sales performance concerns certainly have merit since the average temperature is about 3 degrees cooler in the last week of March than the second …
St. Patrick’s Day Retail Weather Impact
March 11, 2024
The “Luck of the Irish” will be with stores, restaurants, and bars in 2024 as warmer temperatures vs. last year throughout most of the country will boost traffic and sales. More springlike temperatures this year will provide a boost for retail with only a “wee bit” of rain in the eastern half of the country …
Seize spring sales opportunities NEXT WEEK before demand pulls back in late March
March 8, 2024
As we approach the official start of the spring season, brace for a wild ride of fluctuating temperatures and demand volatility across the U.S. through the end of March. Next week, many areas are expected to warm up considerably, providing an excellent opportunity to capitalize on increased traffic and promote and sell spring-season products. However, the …
Holiday Homestretch: The Weather Gives Store Traffic a Boost
December 19, 2023
Retailers are in the final stretch of the 2023 holiday shopping season with the week closing on December 23rd – Super Saturday – when an estimated 142 million shoppers are expected to hit the stores according to the National Retail Federation. Super Saturday is typically one of the largest volume shopping days of the year, …
Record-Breaking Black Friday Weekend Shopping
November 30, 2023
CNBC reports that a survey conducted by the National Retail Federation states that a record number of shoppers, both in-store and online, kicked off the holiday season. Total spending on holiday-related purchases was not estimated; however, the $321.41 average was roughly in-line with the $325.44 average last year. NRF CEO Matt Shay explained that in addition …
The Coldest Black Friday Weekend in 10 Years Had Consumers Gobbling Up Seasonal Categories
November 27, 2023
Driest Holiday Weekend Since 2017 Supported Foot Traffic into Shopping Destinations The Thanksgiving and Black Friday weekend (November 23 – November 26) was the coldest since 2013 and driest since 2017, helping to kickstart the holiday shopping season with strong seasonal demand. On the heels of a mild week across the U.S., and a very …
Get ready to turn up the excitement dial this Black Friday Weekend!
November 17, 2023
It’s not just a chill in the air; it’s the perfect storm for demand spikes for seasonal categories from winter apparel & accessories to warming foods and beverages. The holiday week will feature a wave of cold temperatures sweeping eastward, pushing markets from the Plains to the East Coast with a trend below normal …