Independence Day and Canada Day Outlook from Planalytics

June 26, 2026

Stars, Stripes, and a Split Forecast: Sizzling East, Cooler West Dry Conditions Will Support Store Traffic and Outdoor Celebrations Across Most Markets As we approach one of the most important summer selling periods, weather conditions are shaping up favorably for outdoor celebrations and seasonal spending across much of North America. In the U.S., Independence Day …

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Father’s Day Outlook from Planalytics

June 16, 2026

Dads in the East and West will reel in a favorable Father’s Day weekend. Interior regions are on the hook for rain Father’s Day is Sunday, June 21st. The National Retail Federation (NRF) projects record spending of $27.9 billion this year, up from $24 billion in 2025. Average spending is expected to top $226 per person, with 77% of …

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Better Inputs, Smarter Economics: The Case Against Raw Weather Data in AI

June 3, 2026

How Planalytics WDD® replaces months of manual data engineering with a single, plug-and-play signal that maximizes predictive accuracy while minimizing AI token costs. A reckoning is underway in corporate AI. After years of enthusiastic adoption, enterprises are confronting a reality that the Wall Street Journal recently put plainly: AI costs are skyrocketing, and companies are …

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Mother’s Day Outlook from Planalytics

May 1, 2026

Mother Nature Keeps Things Cool for Mom into Mother’s Day Week Cooler temperatures to dampen demand for most with the Northwest having favorable conditions It has been a volatile spring to date, with demand for seasonal categories fluctuating across North America. Mother Nature will continue to affect purchasing as loved ones prepare to celebrate Mom …

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El Niño Is Coming: What This Can Mean For Your Business

April 15, 2026

A meaningful climate shift is taking shape that could influence consumer demand through the rest of 2026. Forecasts increasingly point to El Niño developing this summer and strengthening into fall and winter. El Niño is a natural climate pattern characterized by warming of the surface temperatures of the central and eastern tropical Pacific Ocean.  El …

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Easter Outlook from Planalytics

March 30, 2026

Some Bunny Ordered a Warm Start, Then Rain for Many for Easter Weekend Egg-Spect a Scramble in Consumer Trends as Weather Shifts Across Regions The Easter holiday remains a key driver of early spring retail performance. This year, Easter falls on Sunday, April 5, with U.S. consumers expected to spend a record $24.9 billion, according …

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Spring’s Record Heat vs. Winter’s Return

March 9, 2026

From Record Heat to Late-Season Chill: Navigating Spring’s Demand Swings Spring is officially acting up. A dynamic weather pattern over the next two weeks presents a major opportunity for businesses to stay ahead of shifting demand. Here’s what to expect: This week: Much of the U.S. will see a massive warm-up. With record-breaking highs in …

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Winter Loosens Its Grip as March Begins

March 2, 2026

A Spring in Our Step with Warmth on Deck After one of the coldest and snowiest winters in recent memory, a dramatic pattern shift is about to transform the consumer landscape. Starting this week, many across the U.S. will look forward to a wave of warm weather, with temperatures soaring 20+ degrees above seasonal norms. …

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Valentine’s Day and Presidents’ Day Outlook

February 6, 2026

Roses Are Red, Skies Are Gray. Wintry Conditions for Most Leading into Valentine’s Day. Precipitation will impact holiday spending across regions Much of the eastern US has experienced several days of below normal, and in many cases below freezing conditions as of late. The bitter cold will continue this weekend, particularly in the Northeast where …

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Six more weeks of winter

February 2, 2026

February 1, 2026 – February 7, 2026 (Retail Week 1/February Week 1) No Relief from the Cold in the East. Milder Air to Spread into the Northern Plains. Snow to Persist from the North Central to the East. Canada to Stay Split but Drier. Unrelenting Cold. The vicious cold snap will continue for most of the …

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