Omnichannel Retail Leads to the Rise of Data-Driven Chief Merchants

March 17, 2023

A new RetailWire whitepaper, sponsored by SAP, dives into the expanding horizon of the data-driven Chief Merchant. This insightful paper suggests some new KPIs chief merchants may start focusing on and the role of today’s technology in merchandising. In addition to the traditional revenue, margin, and growth KPIs, the paper suggests a list of new …

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Study shows E-commerce sales can be significantly affected by the weather.

March 15, 2023

Chain Store Age reported on a study by Adobe Analytics that says, “weather events will add an additional $13.5 billion to U.S. e-commerce in 2023.” The article (“Study: Weather is a bigger e-commerce driver than Cyber Monday”) highlighted several high-level findings regarding online consumer purchases and certain weather conditions. Regarding rain, Adobe reports that “the …

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NielsenIQ Highlights 6 Transformative Trends Impacting Retail in 2023

March 2, 2023

6 Trends Retail Needs to Know to Beat Disruption in 2023 published in Sourcing Journal reported on a presentation by NIQ at NRF 2023 in New York City which outlined six transformative retail trends impacting the current consumer spending landscape. NIQ data showed that 59 percent of the people it polled believe America is already in …

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Retail sales jump 3% in January; The Warmer Weather Helped

February 15, 2023

The Commerce Department released its advanced monthly retail sales for January 2023 with overall sales rising 3% compared to December 2022 and outpacing inflation. “Advanced retail sales for the month increased 3%, compared with expectations for a rise of 1.9%,” reported CNBC. Planalytics’ Weather-Driven Demand (WDD) retail traffic indices for the month were generally positive, …

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NRF 2023: H-E-B, Albertsons & Chipotle Talk the Benefits of Weather-Driven Demand Analytics

February 3, 2023

Grocery Dive recently covered (see “Friday Checkout: The unexpected impacts of weather on supply chain”) a panel discussion that took place at the National Retail Federation’s (NRF) annual “Big Show” conference in New York City. “The weather’s impact on consumer behavior and product demand can be a no-brainer. Warm temperatures typically spur demand for cold …

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Cognira + Planalytics: The Impact Weather-Driven Demand Has on Promotion Performance

January 12, 2023

Why Integrating Weather-Driven Demand Analytics with Promotion Management Can Improve Retailer’s Bottom Line Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day, the food and drinks we consume, and …

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Weather & Retail Myth #5: I’m An Online Retailer – The Weather Doesn’t Impact Me

January 11, 2023

Weather can impact website traffic, just as it does brick-and-mortar store traffic. Extreme events, as well as simple day-to-day changes in weather, can drive spikes in website traffic rather than into stores and vice versa. By leveraging weather analytics, businesses can understand the specific times and locations to deliver a product or brand-specific message to …

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Cup of coffee on coffee beans

Weather & Retail Myth #4: My Products Aren’t Seasonal, So the Weather Doesn’t Affect Me

January 9, 2023

Many categories — from lawn fertilizer to knitwear to sun care — are obviously impacted by the weather, but it can be surprising to learn how much non-seasonal products are also affected. Over 90 percent of a business’s annual weather-driven sales come from day-to-day changes in temperature and precipitation that influence consumer shopping patterns and …

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Weather & Retail Myth #3: Consumers Will Shop During the Holidays Regardless of the Weather

January 4, 2023

Just because sales peak for many retailers during the November-December holiday sales period doesn’t mean weather’s business impacts disappear. During the holidays, weather not only influences if a customer goes into a store, it also influences the items they place in their basket. For example, 18 percent of boot sales are influenced solely by the …

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Weather & Retail Myth #2: It All Evens Out in the End!

December 20, 2022

“Sometimes the weather hurts me, sometimes the weather helps me.” While this adage often rings true, it does not mean that positive and negative weather simply even out over the course of a selling season, fiscal quarter or even a year. The timing, location, strength and duration of favorable or unfavorable weather makes a big …

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