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In fashion retail no other external variable has the ability to influence sales as frequently, immediately, or meaningfully as the weather. Wardrobe purchasing decisions are significantly impacted as shoppers seek out items that are needed or wanted.
By putting a number on the weather’s impacts companies are able to improve planning and pre-season allocation by correcting for weather-based demand volatility in historical sales. In-season, activities from replenishment to markdowns to digital marketing can be optimized based on when, where, and how much certain products will see demand increasing or decreasing due to upcoming weather conditions.
Contact us to learn more about Planalytics predictive demand analytics for fashion retailers.