Hotter Than LY for the Middle of the Country, Cooler on the Coasts. Severe Storms in the Heartland.

LAST WEEK: April 21, 2024 – April 27, 2024 (Retail Week 12/April Week 3)

Hotter than LY conditions covered the middle of the country providing strong support for seasonal merchandise (see Weather-Driven Demand examples in the image below), but cooler weather was found along the West and East Coasts. Severe thunderstorms raked the central U.S. on Friday and Saturday. Nearly 120 tornadoes caused major damage from Nebraska and Iowa to Oklahoma.

(For reference, the same period last year (week-ending 4/29/23) was coolest since 2005 and wettest since 2019 for the U.S. overall).

Planalytics isolates and quantifies the impact of the weather on consumer demand. Predictive Weather-Driven Demand (WDD) analytics help consumer-based businesses get ahead of shifts in consumer purchasing by optimizing inventories, digital marketing, operations, and more.  Contact us to request more information.