Summertime Showers May Rain on Some Parades During The Holiday Week; Heat Spreads East by July 4th

As we approach a key week of the summer season, businesses are looking for warm temperatures to support demand for summer apparel and consumables. In the U.S., the Independence Day holiday falls on Thursday, July 4th; many will enjoy outdoor parades, picnics, and firework displays the weekend before and after the holiday, extending the celebrations throughout the entire week. Weather-Driven Demand (WDD) metrics — a measure of how much the weather alone impacts product sales or overall traffic — will be favorable for seasonal products across most eastern and southern states. Here are some examples:

During Independence Day week (July 1-7), temperatures will undergo a gradual shift from West to East. The Northeast will begin the week cooler than usual, but by July 4th, hotter temperatures will spread across the eastern U.S. Similarly, the West Coast will start cooler than average but warm up in the latter half of the week. Meanwhile, the South Central and Southeast regions will maintain consistently hot conditions. The Four Corners, Midwest, and Northeast can expect the highest chance of showers and storms during this period.

How did the weather impact your sales performance? Contact us for a weather impact analysis.