St. Patrick’s Day Retail Weather Impact

The “Luck of the Irish” will be with stores, restaurants, and bars in 2024 as warmer temperatures vs. last year throughout most of the country will boost traffic and sales.  More springlike temperatures this year will provide a boost for retail with only a “wee bit” of rain in the eastern half of the country having the potential to dampen the Leprechauns’ spirits and their spending.   For more information, check out the NRF’s St. Patrick’s Day insights for 2024.

Last year the National Retail Federation (NRF) reported strong spending for the holiday. The numbers would have likely been even higher if not for less-than-ideal weather. A year ago, 67% of U.S. markets experienced colder-than-normal temperatures and nearly half of these markets failed to get above freezing on March 17th. Last year’s strong spending — and the fact that St. Patrick’s Day fell on a weekend — was enough to offset the negative weather impact headwinds measured by Planalytics.