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Canadian Business Weather Wrap-Up

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WEATHER HIGHLIGHTS (Week Ending November 28, 2015)

Canada Warm and Dry vs. LY. Cold Conditions Focused in the West.

Canada Mostly Warm. Canada had its warmest end to November in 4 years with strong warmth in interior and eastern markets. Toronto was warmest since 2011. Cold comparisons were focused in the West. Vancouver had its coldest end to November since 2010, helping winter businesses.

Rainfall was below LY although above normal. Snow was the least to end November since 2009.

For reference, last week last year, Canada was warmest since 2011, wettest since 2003. 

Last Week’s Weather vs. Last Year (Week ending November 28, 2015)

2015_1201_bww_map2

 

 WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending November 28, 2015)

Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”).  It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection.  It does not include any factors other than weather (e.g. price, competition, etc.)  WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service. 

2015_1201_bww2

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