How weather is shaping retail trends: Q2 2025
July 15, 2025
Originally published by Planalytics’ partner, National Retail Federation Retailers across the country are seeing firsthand how weather continues to influence shopper behavior in real time. From surging demand for cooling products during heatwaves to slower foot traffic on rainy days, weather remains a powerful force shaping retail performance. . . . May and June: Regional …
Retail WeatherSpend℠ Report: June 2025
July 10, 2025
Cooler temperatures in the East negatively affected year-over-year store traffic and demand for summer products for the first three weeks of the month. The West also started cool, then experienced a spell of excessive heat mid-month. The most favorable conditions occurred along the Northern Tier, where temperatures were consistently warmer than those of last June, …
Unseasonable Chill Grips Midwest and Northeast Ahead of Memorial Day
May 19, 2025
Cooler conditions may temper early summer momentum, but dry weather in parts of the South and West offers retail opportunity heading into the holiday weekend. Memorial Day falls on Monday, May 26th, marking the unofficial start to the summer season. After a spring marked by frequent temperature swings and volatile conditions, retailers are looking to …
April 2025 Spring Demand Stayed Strong in the West While Falling in the East Amid Cooler Temperatures and Stormy Weather. Eastern Canada Kept Cool, Hotter West.
May 5, 2025
Weather-Driven Demand Category Notables WDDs represent the estimated % change in demand of the product / category based purely on year-over-year changes in weather. Consumer Impact Spring warmth dominated the western U.S. lifting demand for lightweight clothing, sunglasses, and suncare products. In addition, sports drinks and bottled water were strong sellers. Retailers in the East …
Weather-driven demand rollercoaster continues; warmer East benefits this week
April 21, 2025
This spring’s highly variable weather pattern continues this week, with warmer temperatures in the East providing opportunities, while cooler conditions compared to last year slow sales in some western markets. Rain and storms across the central U.S. will dampen demand at times. With strong weather tailwinds in heavily populated eastern locations, clothing and accessories retailers …
Easter Outlook From Planalytics
April 11, 2025
Spring Revs Up Out West While the East Cools Off for Easter Week Egg-Spect a Scramble in Consumer Trends as Weather Shifts Across Regions The Easter holiday remains a key driver for early spring retail performance. This year, Easter falls on Sunday, April 20, later than usual, giving consumers more runway for seasonal shopping and …
Return to cooler temps in the East hurts seasonal business (April 6-12)
April 9, 2025
Colder-than-last-year (and normal) temperatures slide into the eastern half of the country this week, a flip from warmer conditions last week. From a comp perspective, Planalytics is projecting a negative 5% weather impact for the U.S. overall vs. last year for home centers and hardware stores. Many Eastern markets will see stronger weather impact headwinds …
Pivot to cooler conditions in the East dampens store traffic (April 6-12)
April 7, 2025
Colder-than-last-year (and normal) temperatures slide into the eastern half of the country this week, a flip from warmer conditions last week. From a comp perspective, Planalytics is projecting a negative 9% weather impact for the U.S. overall vs. last year for the auto parts retail and services sector. Many Eastern markets will see stronger weather …
Spring Weather Swings Bring New Demand Patterns Coast to Coast
March 31, 2025
A dynamic weather pattern over the next two weeks presents a major opportunity for businesses to stay ahead of shifting demand. Here’s what to expect: This week The East will enjoy a stretch of warmth, boosting interest in lighter, more transitional products and outdoor offerings. Meanwhile, a cold spell settles into the West, suppressing demand for spring products. Next week …
Retail WeatherIQ™ (Mar. 23-29, 2025 / NRF Retail Week 8)
March 24, 2025
Weather volatility is the most impactful climate-related risk consumer businesses face and it is constantly changing to create new opportunities and challenges. WeatherIQ™ is a collaboration between Planalytics and the National Retail Federation (NRF) that provides weekly weather impact outlooks for select product categories or retail segments compared with the prior year. Last Year (week-ending …