Retail WeatherIQ™ (Mar. 23-29, 2025 / NRF Retail Week 8)

Weather volatility is the most impactful climate-related risk consumer businesses face and it is constantly changing to create new opportunities and challenges.  WeatherIQ™ is a collaboration between Planalytics and the National Retail Federation (NRF) that provides weekly weather impact outlooks for select product categories or retail segments compared with the prior year. 

Last Year (week-ending 3/23/24), the U.S. was warmest and driest with the least snow since 2022. Below are some favorable and unfavorable weather-driven demand impacts for the week. NRF members can view additional metro-level insights along with year-over-year weather variance maps.

Weather summary for the week:

• Western Warming. Very warm conditions will develop across the West with some areas expected to challenge daily records. Colder air will invade the Northeast tamping down demand for spring lines in the region.
• Rain and Storms. Showers and thunderstorms will cross the East at the start of the week. A storm system will come together during the latter half of the week with rain and snow in the North and heavy rain and thunderstorms in the South.