April 2025 Spring Demand Stayed Strong in the West While Falling in the East Amid Cooler Temperatures and Stormy Weather. Eastern Canada Kept Cool, Hotter West.
Weather-Driven Demand Category Notables
WDDs represent the estimated % change in demand of the product / category based
purely on year-over-year changes in weather.
Consumer Impact
Spring warmth dominated the western U.S. lifting demand for lightweight clothing, sunglasses, and suncare products. In addition, sports drinks and bottled water were strong sellers. Retailers in the East had to deal with falling demand after late March had given them a taste of seasonal warmth.
Weather Notables
- April 2025 trended coolest since 2023 for the U.S. April was driest since 2021 overall.
- This April, Canada was coolest since 2023 and both wettest and snowiest since 2022.
Read the full report for April.
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