Weather-driven demand rollercoaster continues; warmer East benefits this week

This spring’s highly variable weather pattern continues this week, with warmer temperatures in the East providing opportunities, while cooler conditions compared to last year slow sales in some western markets. Rain and storms across the central U.S. will dampen demand at times.

With strong weather tailwinds in heavily populated eastern locations, clothing and accessories retailers are expected to benefit from a positive 6% overall weather impact for the week compared to the same week last year.

Planalytics has developed WeatherSpend^SM analytics in partnership with Facteus, a leading provider of debit & credit card transaction data. WeatherSpend metrics isolate the impacts of the weather alone on spending for retail sectors and specific businesses.

Planalytics’ Weather-Driven Demand analytics quantify how weather changes affect demand for specific products. Category examples for this week (compared to last year) highlight the impacts retailers will see this week:

Contact Planalytics to discover how weather impact analytics help businesses more accurately evaluate performance, optimize inventories, and better target digital marketing campaigns.

THIS WEEK’S WEATHER