WEATHER HIGHLIGHTS (Week Ending January 23, 2016)
Colder Temperatures Compared to Last Year Across North America Drove Favorable Demand for Seasonal Items.
Canada had its coldest third week of January in two years, although warmer than normal.
Edmonton trended coldest since 2012 and Calgary since 2013. Most other major cities were coldest in two years.
Conversely, Vancouver trended warmest since 2010. Snowfall was the least for January week 3 in three years.
Despite the lower than normal amounts, Toronto, Calgary, Winnipeg, Montreal, Ottawa, Halifax, and Edmonton all received measurable snowfall.
For reference, last year, Canada was warmest for the week since 2010. Rainfall was the most for the 3rd week of January since 2006, while snowfall was the least since 2010.
Last Week’s Weather vs. Last Year (Week ending January 23, 2016)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending January 23, 2016)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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