Cold Front to Meet Hot Deals over the Black Friday Weekend
November 19, 2025
Mother Nature Cooks up a Batch of Precipitation Throughout the Week It’s almost Turkey Time! Thanksgiving and Black Friday weekend represent the official kickoff to the holiday shopping season. According to a recent survey by the National Retail Federation, consumers plan to spend an average of $890.49 per person this year on holiday gifts, food, …
Retail WeatherSpend℠: October 2025
November 7, 2025
Weather-driven sales opportunities shifted significantly during the month, but overall, many retail sectors benefited from a more favorable weather backdrop in October 2025 than a year ago. Favorable weather, compared to LY, generally supported spending at sporting goods chains, shoe retailers, and department stores in the U.S. in October. Conversely, a negative “weather comp” dampened …
Retail WeatherSpend℠: September 2025
October 14, 2025
Overall, the U.S. saw cooler temperatures in September, an environment that would generally benefit early-autumn demand for apparel and other seasonal categories, though, as is often the case, regional differences were significant. Weather-driven gains vs. September 2024 for cold-weather merchandise were strong across the Southwest, Southeast, Plains, and parts of the Midwest. However, these gains …
Retail WeatherSpend℠: August 2025
September 17, 2025
The Commerce Department’s Census Bureau reported that August 2025 retail sales increased by +0.6% from July, and from a year-over-year perspective (vs August 2024), the jump was +5.0%. Inflation certainly needs to be factored into the gains, as the report’s numbers are unadjusted. The weather must also be considered. For the U.S. overall, August 2025 …
Impacts of Extreme Weather in Retail
September 4, 2025
Excessive heat waves, deep freezes, severe floods, frequent hailstorms, widespread tornadoes, stronger tropical cyclones, and other extreme weather events, although typically short in duration, often have significant effects on communities and commercial activity. Planalytics, in partnership with the National Retail Federation, published Climate-Proofing Retail: Proactively Managing the Opportunities and Risks of Weather Volatility, a report …
Cooler Air Sparks Early Demand for Fall Products Ahead of Labor Day
August 25, 2025
Autumn in August = High Volume, Full-Price Sales Labor Day falls on Monday, September 1st, and represents the unofficial end to the summer season. As consumers enjoy the final days of summer, many retailers have shifted their focus from clearing warm-weather categories to capturing early fall season sales. The weather will certainly help kickstart this …
Unlock Sales Growth: The Power of Weather-Driven Targeting
July 23, 2025
The weather consistently and profoundly influences consumer behavior—from what people buy to what they do. Smart marketers are already capitalizing on this often-overlooked driver of demand. Boost sales and customer engagement with Weather-Driven Demand (WDD) analytics that quantify the impact that changes in the weather have on product-level sales down to individual time periods and …
Retail WeatherSpend℠ Report: August 2025
July 16, 2025
The Commerce Department’s Census Bureau reported that August 2025 retail sales increased by +0.6% from July, and from a year-over-year perspective (vs August 2024), the jump was +5.0%. Inflation certainly needs to be factored into the gains, as the report’s numbers are unadjusted. The weather must also be considered. For the U.S. overall, August 2025 …
How weather is shaping retail trends: Q2 2025
July 15, 2025
Originally published by Planalytics’ partner, National Retail Federation Retailers across the country are seeing firsthand how weather continues to influence shopper behavior in real time. From surging demand for cooling products during heatwaves to slower foot traffic on rainy days, weather remains a powerful force shaping retail performance. . . . May and June: Regional …
Retail WeatherSpend℠ Report: June 2025
July 10, 2025
Cooler temperatures in the East negatively affected year-over-year store traffic and demand for summer products for the first three weeks of the month. The West also started cool, then experienced a spell of excessive heat mid-month. The most favorable conditions occurred along the Northern Tier, where temperatures were consistently warmer than those of last June, …