Retail WeatherSpend℠: November 2025

Eastern markets benefited from soaring seasonal demand due to colder temperatures, while milder conditions slowed sales in the West.  

The following WeatherSpend℠ metrics quantify the impact of weather on topline sales in different markets and retail sectors compared to November 2024.

Most of the East had colder-than-LY comps in the first half of the month. After a mid-month warmup, frigid temperatures and wintry conditions arrived for Black Friday weekend, boosting demand for cold-weather categories and need-based purchases. The dry conditions in most large population centers — particularly on Black Friday — drove foot traffic to shopping centers, restaurants, and entertainment destinations. 

View Planalytics’ Black Friday Weekend Recap.

Planalytics discusses holiday season weather impacts on the Retail Unwrapped Podcast: Never Underestimate the Power of Weather

Weather Callouts

• Overall, November 2025 was the warmest since 2020 in the U.S., but the country was neatly divided between colder-than-LY comps east of the Mississippi River and warmer comps to the west. 
• Snowfall levels were down for the month; however, a Thanksgiving weekend storm dropped up to a foot of snow from Des Moines to Chicago. 
• The U.S. finished the tropical season with no hurricanes making landfall, the first time since 2015. 

You can’t control the weather, but you can control how it affects your business.®

Planalytics’ localized, predictive weather analytics helps businesses optimize inventory, marketing campaigns, staffing, and more, enabling companies to capitalize on weather-fueled sales opportunities while managing costs when conditions are unfavorable.  Contact us to learn more.