Tag Archives: London

LOCATION: Hotel Pullman London St Pancras (100 – 110 Euston Rd, London)
*There is no cost to attend but registration is required (form below)

Planalytics invites you to join us for a lunch seminar on Thursday, 24 March in London to learn how companies use weather analytics to understand, measure, and manage the impact of never-ending weather volatility.  Presentation topics include weather-driven demand, strategies for improving planning processes, and client case study examples. We will also provide a spring preview, highlighting weather impacts for the upcoming months.

Please complete the form below to request your seat.

LOCATION: Hotel Pullman London St Pancras (100 – 110 Euston Rd, London NW1 2AJ)
*There is no cost to attend but registration is required (form below)

Planalytics invites you to join us for a breakfast seminar on Wednesday, 27 January in London to learn how companies use weather analytics to understand, measure, and manage the impact of never-ending weather volatility.  Presentation topics include a review of weather-driven demand impacts during the recent holiday shopping season, strategies for improving planning processes, and client case study examples.

Please complete the form below to request your seat.

LOCATION: St. Pancras Renaissance London Hotel (Euston Rd, London NW1 2AR)

*There is no cost to attend, but registration is required (form below)

Weather conditions are constantly influencing the decisions consumers make – from what they choose to wear to what they eat and drink; from the leisure activities they pursue to the projects and chores they decide to accomplish. No other external variable is as volatile or can shift consumer buying behavior as frequently, directly, immediately, or meaningfully as the weather.

THE HIDDEN COSTS OF WEATHER: Businesses that ignore the weather unintentionally penalise themselves – year after year – when they build demand forecasts and business plans. When using last year as a basis for planning and weather’s volatility is ignored or left unadjusted, companies are essentially assuming conditions will be the same from one year to the next. This rarely happens. In fact, the weather and its impact on sales only repeats itself year-to-year about 15% of the time. This all-too-common occurrence generates higher forecast error rates and invariably leads to business plans that are not aligned with demand. This misalignment leads to lost sales in some markets, excessive inventory in other markets, unnecessary costs, and operational inefficiencies.

The good news is that weather’s business impacts can be quantified and managed. “Weatherised” companies are able to identify and recapture the revenues and profits weather volatility steals from the business each year. Learn more by joining Planalytics in London on Thursday, 27 August for our breakfast seminar.

Seminar Topics Include:

• The Weather “Blind Spot” and Its Bottom Line Impact: The weather is a huge “blind spot” for most companies and it is not just the future forecasts. Last year’s weather is part of last year’s performance and a failure to recognise and effectively remove the weather-driven variability from historical sales leads to misaligned inventories and operational resources and reduced profitability.
• Measuring & Managing Weather-Driven Demand: Quantifying weather’s impact by category, by market and by time period and applying it in demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
• WeatherSmart Marketing & Advertising: Optimise customer engagement strategies and improve response rates by identifying favorable periods for email campaigns, digital advertising and other marketing activities.
• Client Case Study Examples: Hear how companies have benefited by “weatherising” their business and using weather-driven demand insights for planning and in-season decisions.
• Weather Impact Outlook: A look at weather-driven opportunities and risks including the upcoming autumn season.

There is no cost to attend, but space is limited and registration is required. Please complete the form below to request your seat.

LOCATION: Hotel Pullman London St. Pancras (100-110 Euston Road, London NW1 2AJ)
*There is no cost to attend, but registration is required (form below)

Learn more by joining Planalytics in London on Wednesday, 3 June for our breakfast seminar.

Seminar Topics Include:

• The Weather “Blind Spot” and Its Bottom Line Impact: The weather is a huge “blind spot” for most companies and it is not just the future forecasts. Last year’s weather is part of last year’s performance and a failure to recognise and effectively remove the weather-driven variability from historical sales leads to misaligned inventories and operational resources and reduced profitability.
• Measuring & Managing Weather-Driven Demand: Quantifying weather’s impact by category, by market and by time period and applying it in demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
• WeatherSmart Marketing & Advertising: Optimise customer engagement strategies and improve response rates by identifying favorable periods for email campaigns, digital advertising and other marketing activities.
• Client Case Study Examples: Hear how companies have benefited by “weatherising” their business and using weather-driven demand insights for planning and in-season decisions.
• Weather Impact Outlook: A look at weather-driven opportunities and risks including the upcoming autumn season.

There is no cost to attend, but space is limited and registration is required. Please complete the form below to request your seat.

LOCATION: Hotel Megaro (Belgrove Street, London WC1H 8AB)
*There is no cost to attend, but registration is required (form below)

Learn more by joining Planalytics in London on Thursday, 26 March for our lunch seminar.

Seminar Topics Include:

• The Weather Never Stops: Understand how constant day-to-day, week-to-week and season-to-season weather volatility is driving – and will keep driving – significant changes in demand patterns.  Learn how companies “weatherize” their business so it is positioned to capture more sales and minimize unintentional, but very costly, planning and operational mistakes.
• The Weather “Blind Spot” and Its Bottom Line Impact: The weather is a huge “blind spot” for most companies and it is not just the future conditions.  Last year’s weather is part of last year’s sales performance and a failure to recognize and accurately remove the weather-driven variability from plans leads to misaligned inventories/resources and reduced profitability.
• Measuring & Managing Weather-Driven Demand. Quantifying weather’s impact by category, by market and by time period and applying it in planning/demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
• WeatherSmart Marketing & Advertising: Optimize customer engagement strategies and improve response rates by identifying favorable periods for email campaigns, digital advertising and other marketing activities.
• Business Weather Intelligence Use Case Examples from retailers, restaurants and consumer goods/services companies.
• Weather Impact Outlook for Spring/Summer 2015 highlighting weather-driven opportunities and risks for the upcoming season.

There is no cost to attend, but space is limited and registration is required. Please complete the form below to request your seat.

LOCATION: St. Pancras Renaissance London Hotel (Euston Road, London NW1 2AR)
*There is no cost to attend, but registration is required (form below)

Learn more by joining Planalytics in London on Wednesday, 11 February for our breakfast strategy session.

Seminar Topics Include:

• The Weather Never Stops: Understand how constant day-to-day, week-to-week and season-to-season weather volatility is driving – and will keep driving – significant changes in demand patterns.  Learn how companies “weatherise” their business so it is positioned to capture more sales and minimise unintentional, but very costly, planning and operational mistakes.
• The Weather “Blind Spot” and Its Bottom Line Impact: The weather is a huge “blind spot” for most companies and it is not just the future conditions.  Last year’s weather is part of last year’s sales performance and a failure to recognise and accurately remove the weather-driven variability from plans leads to misaligned inventories/resources and reduced profitability.
• Measuring & Managing Weather-Driven Demand. Quantifying weather’s impact by category, by market and by time period and applying it in planning/demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
• WeatherSmart Marketing & Advertising: Optimise customer engagement strategies and improve response rates by identifying favorable periods for email campaigns, digital advertising and other marketing activities.
• Business Weather Intelligence Use Case Examples from retailers, restaurants and consumer goods/services companies.
• Weather Impact Outlook for Spring 2015 highlighting weather-driven opportunities and risks for the upcoming season.

There is no cost to attend, but space is limited and registration is required. Please complete the form below to request your seat.

LOCATION: The Royal Horseguards (2 Whitehall Ct London SW1A 2EJ)
*There is no cost to attend, but registration is required. (form below)

Planalytics invites you to join us for a lunch seminar where we will highlight how companies can effectively manage weather-related opportunities and risks with Planalytics Business Weather Intelligence.

SEMINAR TOPICS:

Measure & Analyse

• Understand specifically when, where and how much weather affects your business.
• Use Weather-Driven Demand (WDD) to isolate and quantify weather’s influence on overall footfall or transactions and specific categories.
• Track and project weather’s impact on sales across time periods (weekly, monthly, etc.), geographies (countries, markets, etc.) and products/services/channels.
• Evaluate performance from a business perspective – rather than trying to make sense of meteorological statistics – by using WDDs to identify and compare weather’s impact (e.g. advertising effectiveness across regions, weekly sales across channels, etc.)

Plan & Optimise

• Improve forecast accuracy by removing weather volatility from historical sales (Deweatherisation) and then build plans from a smarter, WDD-adjusted baseline.
• Identify when and where demand will be higher or lower to better align inventories with opportunities, increase sales and reduce costs.
• Use WeatherSmart Marketing – a daily outlook of demand favourability for a product/service by market – to optimise marketing, advertising, eCommerce and social media activities.
• Capitalise on in-season weather insights and WDDs to adjust pricing and promotions, inventory and replenishment, staffing and other operational decisions.

Business Weather Intelligence Examples

• Review case study examples from Planalytics clients.

There is no cost to attend but space is limited and registration is required. Please complete the form below to request your seat.