Clothing and footwear, pet supplies, automotive parts, and other category-focused or specialty retailers frequently experience weather-based impacts on traffic levels and sales of specific products and services.
Specialty retailers can integrate predictive Weather-Driven DemandSM (WDDSM) analytics into existing processes and technology solutions to grow profit margins through increased sales and lower costs.
For planning and allocation, WDD calculations isolate and remove weather volatility from historical results to reduce plan error and keep retailers from “chasing” the prior year’s weather and its sales impacts. WDDs improve accuracy and enable companies to position inventories to take advantage or weather-based sales opportunities and manage risks and costs (e.g. markdowns) where weather is likely to be less favorable than the year-ago period.
For reporting & analysis, WDD metrics give businesses the visibility to clearly gauge performance and evaluate results (such as regional sales, promotions, marketing campaigns, etc.) from a weather-neutral perspective.
For digital marketing, WDD analytics help retailers more optimally target campaigns and improve click-throughs, sales, ROAS, and more.
