Optimize Planning & Allocation with Predictive Weather-Driven Demand (WDD) Analytics
Optimizing plans and inventories is always a chief objective for retailers, but planning those levels, especially on localized basis, is tricky. Planalytics’ Weather-Driven Demand (WDD) analytics help companies more effectively manage this challenge. By reducing planning error and better aligning inventories with shifts in demand, businesses can better avoid lost sales, margin-eroding markdowns, and costs. Retailers can typically capture 20 to 70 basis points in incremental profit by incorporating WDDs into planning and allocation processes.
Planalytics’ granular, bottom-up approach is effective because it corrects for weather volatility at a product and local (store or market) level. Removing the weather bias from plan baselines in order to calculate year-over-year plan adjustments keeps retailers from inadvertently “chasing” weather-based sales impacts that are very unlikely to repeat.
Winning With The Weather
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