Using WDD: Personalization at Scale –
the Data, Tools and Processes


Client Panel Discussion
Outside Influence: Dick’s Sporting Goods and FreshDirect Boost Performance with Predictive Weather-Driven Demand Analytics

Joshua Niebler, Senior Director, E-commerce Experience, discusses how Dick’s Sporting Goods creates personalization at scale using Planalytics’ Weather-Driven Demand.      

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More from Our Client Panel Discussion


It is typical for the weather to move sales 3% to 5% throughout the year. Using Planalytics’ predictive demand analytics, retailers are able to adjust inventories based on when, where, and how much the sales of specific products will increase or decrease due to the weather.
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