DeWeatherization Process & The New Normal

Preseason Planning and Allocating from a Weather-Neutral Position

Weather repeats itself year-to-year only 20% of the time, which makes planning off of last year ineffective. The variability of the weather year over year can have a major impact on the strength and timing of when seasons will begin, peak, and end, potentially jeopardizing the overall success and profitability of your business. This white paper from Planalytics illustrates the strategic problem many retailers have of not being able to align their “selling season,” which is an internally driven calendar concept, to their “buying season,” which is an externally driven consumer reality.

This is what Planalytics DeweatherizationSM permits you to do. Learn more in Planalytics’ white paper, “DeWeatherization Process & The New Normal.”


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