Cooler in the East and Along the West Coast, Summer Heat in the Middle. Showers for Many. West-East Split in Canada. Showery West and East.
Weather-Driven Demand (WDD) Category Notables
WDDs represent the estimated % change in demand of the product / category based purely on the year-over-year changes in weather.
A Welcome Cool-Down. Cooler air provided welcome relief from the recent sizzling conditions in the central and eastern U.S. The West Coast had cool onshore flow and the interior West stayed hotter than LY. The Eastern North Central region was coolest since 2014, the Southeast since 2015. New Orleans was coolest since 2008, Las Vegas since 2010, Atlanta and Chicago since 2014. Contrarily, the Northwest region was hottest since 1971. Denver was hottest in the past 60+ years, Salt Lake City since 2013, and Oklahoma City & Philadelphia since 2016.
Summertime Showers. Showers and storms were scattered across the central and eastern states while monsoon rains persisted in the West. The Northwest was wettest since 2019. Nashville was wettest in the past 60+ years, Las Vegas since 1984, Memphis since 2002, Atlanta since 2005, and Houston since 2007. There were around 360 reports of severe weather but only 2 tornadoes.
A Shift in Canada. Temperatures slipped below LY for much of eastern Canada while the West (apart from the immediate coast) turned hotter. Montreal and Ottawa were coolest since 2014, Toronto and Winnipeg since 2019. Conversely, Calgary was hottest in the past 60+ years, Edmonton since 2014. Rain was most prevalent in the East and West. Ottawa was wettest in the past 60+ years, Montreal, Saint John, and Quebec City since 2015.
Last Year (week-ending 08/14/21), the U.S. was hottest in the past 60+ years and wettest since 2018. Canada was hottest in the past 60+ years and wettest since 2017.
The weekend trended hotter than LY for much of the central U.S. but the West and East trended cooler. Rain and storms moved from the North Central region to the Ohio Valley. Showers and storms were also strung along the Gulf and Southeast Coasts and the interior West. Western and eastern Canadian markets were cooler than LY while the Prairies remained hotter. Showers and storms crossed the Prairies and light rain fell in the Maritimes.
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