Factor the Weather in Grocery Demand Shifts
The weather has always been a critical external driver of purchasing behavior.
Grocers that incorporate weather-driven demand analytics into demand forecasting are able to keep store inventories better aligned with changing purchasing patterns. Factoring in the weather’s influence helps companies move beyond replenishment that is based on recent or historical sales trends alone to a process that adjusts inventories based on when, where, and how much certain products will see demand increasing or decreasing due to upcoming weather conditions.
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