Tag Archives: New York

Weather Analytics Lunch Seminar

Location: The Westin New York at Times Square, 270 W 43rd St, New York, NY 10036

Complete the form below to join us in New York for our complimentary Weather Analytics Lunch Seminar.

Topics include:

  • The opportunities and challenges presented by both in-season (weekly/daily) and year-over-year weather variations.
  • An overview of Planalytics’ analytics process and metrics including Weather Sensitivity and Weather-Driven Demand (WDD) calculations.
  • The benefits of using WDD insights to “Deweatherize” results and improve the accuracy of financial/sales plans, allocation processes, demand forecasts, etc.
  • Use case examples showing the value weather analytics can bring to planning, trading season decisions (e.g. replenishment, digital marketing, etc.) and performance analysis & reporting.
  • Plus summary impacts to watch for during the spring 2019 period.

 

Planalytics Lunch Seminar

LOCATION: Ink48 Hotel (653 11th Ave, New York, NY 10036)
*There is no cost to attend but registration is required (form below)

Planalytics invites you to join us for a lunch seminar on Wednesday, February 3 in New York City to learn how companies use weather analytics to understand, measure, and manage the impact of never-ending weather volatility.  Presentation topics include a review of weather-driven demand impacts during the recent holiday shopping season, strategies for improving planning processes, and client case study examples.

Space is limited. Please complete the form below to request your seat and we will review your registration.

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Profiting with Business Weatherization Strategies

Climate, Consumers, & Commerce:
Profiting with Business Weatherization Strategies

LOCATION: The Westin New York at Times Square (270 W. 43rd St, New York)

*There is no cost to attend, but registration is required (form below)

The weather can be huge “blind spot” for many businesses and not only in regards to the future forecasts. Last year’s weather is part of last year’s performance and failing to recognize and effectively remove weather variability from historical sales leads to misaligned resources, lost sales, and reduced profitability.  Companies don’t realize it, but by ignoring weather’s influence they are assuming conditions will be the same from one year to the next.  This rarely happens.  In fact, the weather and its impact on consumer buying behavior and your business only repeats itself year-to-year about 15% of the time.

Understanding and managing weather’s influence across the business remains a huge, untapped opportunity of profit enhancement.  Join Planalytics on June 25th to learn how companies use weather analytics to significantly improve the accuracy of plans and demand forecasts, reduce inventory costs, improve service levels, increase margins, optimize marketing, and more.

Seminar Topics Include:

  • Measuring & Managing Weather-Driven Demand: Quantifying weather’s impact by category, by market and by time period and applying it in demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
  •  Weather Volatility & Planning: Avoid chasing last year’s conditions and plan from a more reliable, weather-nuetral sales baseline.
  •  WeatherSmart Marketing & Advertising: Optimize customer engagement strategies and improve response rates by identifying favorable periods for email campaigns, digital advertising and other marketing activities.
  •  Client Case Study Examples: Hear how companies have benefited by “weatherizing” their business and using weather-driven demand insights for planning and in-season decisions.
  •  Weather Impact Outlook: A look at weather-driven opportunities and risks including the upcoming FALL SEASON.

Please complete the form below to request your seat.

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Profiting with Business Weatherization Strategies

Climate, Consumers, & Commerce:
Profiting with Business Weatherization Strategies

LOCATION: The Westin New York at Times Square (270 W. 43rd St, New York)

*There is no cost to attend, but registration is required (form below)

Seminar Topics Include:

  • Weather-Driven Demand Analytics: Identifying the complex relationships that consumers have as climate conditions change and precisely quantifying the impact on overall traffic, transactions and/or category demand.
  • Weather Volatility & Planning: Avoid chasing last year’s weather with statistically-driven weather models and demand analytics, and plan from a more reliable, climate-adjusted sales baseline.
  • Client Examples: Review client case study & ROI examples in the areas of forecasting, inventory management, digital marketing & advertising, retailer-supplier collaboration, etc.
  • Spring-Summer 2015 Preview: Highlights of weather impacts to look for during the current season.

Please complete the form below to request your seat.

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Planning for Weather’s Sales Impact in 2015

LOCATION: Westin New York at Times Square (270 West 43rd Street, New York, NY 10036)
*There is no cost to attend, but registration is required (form below)

Learn more by joining Planalytics in New York on Thursday, January 29th for our breakfast strategy session.

Seminar Topics Include:

  • The Weather Never Stops: Understand how constant day-to-day, week-to-week and season-to-season weather volatility is driving – and will keep driving – significant changes in demand patterns.  Learn how companies “weatherize” their business so it is positioned to capture more sales and minimize unintentional, but very costly, planning and operational mistakes.
  • The Weather “Blind Spot” and Its Bottom Line Impact: The weather is a huge “blind spot” for most companies and it is not just the future conditions.  Last year’s weather is part of last year’s sales performance and a failure to recognize and accurately remove the weather-driven variability from plans leads to misaligned inventories/resources and reduced profitability.
  • Measuring & Managing Weather-Driven Demand. Quantifying weather’s impact by category, by market and by time period and applying it in planning/demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
  • WeatherSmart Marketing & Advertising: Optimize customer engagement strategies and improve response rates by identifying favorable periods for email campaigns, digital advertising and other marketing activities.
  • Business Weather Intelligence Use Case Examples from retailers, restaurants and consumer goods/services companies.
  • Weather Impact Outlook for Spring 2015 highlighting weather-driven opportunities and risks for the upcoming season.

There is no cost to attend, but space is limited and registration is required. Please complete the form below to request your seat.

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