Retailers offering a diverse range of products encounter a variety of shifting demand trends due to changing weather conditions. The factors that influence what shoppers put in their carts – foods and beverages, personal care items, apparel and accessories, home goods, outdoor products – all vary daily and differently across store locations or markets.
Department stores, discounters, and other mass merchants can integrate predictive Weather-Driven DemandSM (WDDSM) analytics into existing processes and technology solutions to grow profit margins through increased sales and lower costs.
For planning and allocation and replenishment, WDD calculations allow retailers to better align regional or store inventories with projected weather-driven demand changes to take be in a position to capture sales opportunities and minimize inventory costs.
For digital marketing, WDD analytics help businesses personalize campaigns and more optimize marketing spend by targeting customers that are more likely to buy due to the weather.
For reporting & analysis, WDD metrics give retailers the ability to evaluate performance (such as regional sales, promotions, marketing campaigns, etc.) from a weather-adjusted viewpoint.
