Planalytics Joins NielsenIQ Connect Partner Network to Provide Analytics for Measuring and Managing the Impact of Weather on Sales
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Planalytics announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the fast-moving consumer goods (FMCG) industry. This new relationship gives clients the opportunity to truly understand and proactively address how consumer demand for specific products is influenced by the weather.
Through this partnership, Planalytics will leverage NielsenIQ sales metrics to provide weather-driven demand analytics that indicate when, where, and how much the weather has or will positively or negatively impact sales of specific products.
“We are excited to continue expanding the NielsenIQ Connect Partner Network, which fuels a smarter market for the retail and FMCG industry,” said Russell Sylvester, European Market Leader, Connect Partner Network, NielsenIQ. “Through the unmatched breadth of our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.”
Evan Gold, EVP of Global Partners and Alliances at Planalytics, said, “This new relationship will bring together NielsenIQ’s sales metrics with Planalytics’ weather-driven demand values. Businesses will benefit from a single version of the truth in regards to weather impacts and the opportunity to drive significant topline and bottom-line benefits.”
Weather analytics and actionable insights powered by NielsenIQ and Planalytics will help businesses more accurately account for weather-based sales variability and provide a clearer picture of business performance. In addition, forward-looking projections will enable businesses to stay a step ahead of shifting demand trends. By better aligning store inventories with consumer demand, companies are able to improve service levels with key retail partners, capture sales and market share, and improve profitability.
Planalytics Inc. delivers demand sensing analytics to retailers, consumer goods manufacturers, restaurants, and service companies. Planalytics’ deep, unmatched expertise – based on analyses on over 200,000 categories derived from trillions of actual consumer purchases – provides trusted data-driven visibility and metrics to help businesses stay ahead of the demand variability that directly impacts sales and profitability. Leading consumer brands across the globe rely on Planalytics weather metrics to improve planning accuracy and optimise inventory allocation/replenishment, digital advertising, and other core activities. Learn more by visiting www.planalytics.com.
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