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NRF 2021 – A Complete Guide to the Virtual Big Show


By: John Abbasi

2020 has been a year of unprecedented challenges and change. With large gatherings still suspended due to the pandemic and at-home workspaces becoming the new norm, it’s hard to know when we’ll be back to a life of face-to-face meetings and handshakes with business partners.

The retail industry is no exception to the impact of COVID-19. Organizations have had to shift direction, pivot strategies and practice agility in the face of these new roadblocks. With NRF’s Big Show on the horizon, you may be wondering how a trade show of this magnitude can still go on. The answer: NRF 2021 Virtual Expo.

8 Companies You Can’t Miss at NRF 2021

1. Planalytics

Once a data provider and consulting firm turned SaaS platform, Planalytics has pioneered climate-driven solutions over the last 3 decades. They empower companies to use weather as a metric in their everyday business practices. When it comes to forecasting retail demand, weather can be a critical factor in the purchasing process. Check out their NRF page for more information on their virtual booth.

Planalytics has a fascinating interactive discussion on the books. Executive Vice President, Evan Gold will be leading the discussion focused on gauging performance and planning ahead after a year lacking meaningful comps due to COVID-19. “Coming off a year where consumer buying behavior changed so dramatically makes this difficult, but there are COVID-proof demand signals, such as weather, that retailers are using to clearly evaluate results and to identify opportunities for sales growth.”

You won’t want to miss this one. The discussion is limited to 50 individuals on a first-come, first-serve basis. Mark your calendar:

1/19 | 1:30 – 2pm EST. Planalytics Interactive Discussion: Forecasting and managing 2021 performance without meaningful comps.

Read the original article here.