Halloween Outlook From Planalytics
Warmer Temperatures Boil and Bubble in the Central and East, Colder Thrills and Chills in the West
Mother Nature Throws a Variety of Weather in her Cauldron this Halloween
The spooky season is finally here, and consumers are ready! As Halloween falls on a Monday, a large amount of consumer purchasing will take place during the run-up week to the holiday. October has been cooler than normal in major markets across central and eastern North America which has BOOsted demand for fall products. Conversely, Western regions have trended warmer which has led to less demand for fall items across those regions. According to the National Retail Federation (NRF), 69% of consumers in the U.S. plan to celebrate Halloween this year. These consumers are estimated to spend $10.6 billion on Halloween-related items, with candy, decorations, and costumes representing the most popular categories.
The days leading up to Halloween will feature colder than normal temperatures creeping into western North America, while seasonable to warmer than normal conditions remain across the central and eastern regions. In the U.S., storms will move from the Intermountain West to the East Coast throughout the week, creating difficulty for broomstick travelers to navigate rain, blustering winds, and thunderstorms. Luckily, drier weather is expected to set in just in time for the weekend. Halloweeners in Canada will also deal with gloomy skies and showers across western and eastern provinces during the early part of the week, sunny skies move in late week.
On Halloween (Monday, October 31st), warmer-than-normal temperatures will continue across most eastern markets, and pockets of the west will also warm up above normal. Only pockets of the Rocky Mountains will trend cooler for the holiday. Trick-or-treaters across western Canada, the Pacific Northwest and the eastern U.S. will want to have an umbrella handy as there are chances for showers on the holiday. Expect drier than normal conditions for most southern North America.
For reference, Halloween in the U.S. last year was warmest since 2018, wettest since 2019, with the most snow since 2019. The holiday in Canada was warmest since 2009, wettest since 2019, with the least snow in the past 60+ years.
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