Demand Analytics for DIY Retailers

Home centers, hardware stores and other DIY retailers often see dramatic sales fluctuations based on when and where customers decide to work on their lawns & gardens, exterior maintenance, indoor projects, and more.

DIY retailers can integrate predictive Weather-Driven Demand^® (WDD^®) analytics into existing processes and technology solutions to grow profit margins through increased sales and lower costs.

For planning and allocation, WDD^® metrics help remove the weather bias from plan baselines and calculate year-over-year plan adjustments to keep businesses from inadvertently “chasing” last year’s weather-based sales impacts ultimately minimizing unproductive inventory and markdowns while limiting lost sales.
For in-season replenishment, WDD^® forecasts enable companies better align store-level inventories with shifts in consumer to demand by factoring in how upcoming weather conditions are going to change sales volumes.
For digital marketing, WDD^® analytics help retailers improve click-throughs, sales, ROAS and more by targeting consumers that are ready to buy with relevant content.