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Black Friday Weekend Sales Breaks Records

California Apparel News

By: Andrew Asch


Black Friday shopping broke records, according to the National Retail Federation. In a Dec. 3 conference call, the Washington, D.C., retail trade group said that 189.6 million U.S. consumers shopped during the Black Friday Weekend. That reflected a 14 percent increase in consumers shopping compared to the 2018 Black Friday Weekend. During that weekend, 165.8 million Americans shopped, according to Matthew Shay, the NRF’s president and chief executive officer. . . .

. . . Fashion and apparel categories and department stores were two of the winners during Black Friday. Cold, wet weather across much of America sparked a demand for winter clothing. In Los Angeles, the weekend’s weather was the coldest in more than 20 years, and demand for jackets in the city increased 5 percent during the weekend in a year-over-year comparison, according to Planalytics, Inc., which measures how weather affects business and has offices in Berwyn, Pa., and London.

The survey of Black Friday shoppers found that 58 percent of shoppers looked for apparel during the five-day weekend. It also found that 50 percent of shoppers visited department stores during the weekend, and 36 percent of those surveyed reported shopping at clothing stores. . . .

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