By: Hilary George-Parkin
We may be just two short weeks from September, but record-breaking temperatures across many Western U.S. states are encouraging a late-season surge in sandal sales.
The heat wave — which has brought temperatures north of 100 degrees this week from Idaho to California — has kept many shoppers indoors, but it has also boosted sales for certain summer inventory, which many retailers still have plenty of on shelves due to COVID-19 store closures and delivery delays. . . .
. . . According to Planalytics, a business weather intelligence company, the recent heat has given sandals a sales bump in several Western U.S. cities. “This is undoubtedly a welcome development for shoe retailers as they look to clear out summer inventories after such a difficult start to the season,” said David Frieberg, the company’s VP of marketing.
Isolating the impact of the weather alone on demand for sandals, it found that the category got a 17% lift in Sacramento (versus the 9% expected at this time of year). . . .