Retailers offering a diverse range of products encounter a variety of shifting demand trends due to changing weather conditions. The factors that influence what shoppers put in their carts – foods and beverages, personal care items, apparel and accessories, home goods, outdoor products – all vary daily and differently across store locations or markets.
Department stores, discounters, and other mass merchants can integrate predictive Weather-Driven Demand® (WDD®) analytics into existing processes and technology solutions to grow profit margins through increased sales and lower costs.
For planning and allocation and replenishment, WDD® calculations allow retailers to better align regional or store inventories with projected weather-driven demand changes to take be in a position to capture sales opportunities and minimize inventory costs.
For digital marketing, WDD® analytics help businesses personalize campaigns and more optimize marketing spend by targeting customers that are more likely to buy due to the weather.
For reporting & analysis, WDD® metrics give retailers the ability to evaluate performance (such as regional sales, promotions, marketing campaigns, etc.) from a weather-adjusted viewpoint.
