Factor the Weather into Sales
Planalytics calculated a 46% weather-driven demand increase in the East North Central region of the U.S. last week. Warmer and drier conditions — and increased pollen — had more shoppers picking up windshield fluid for their automobiles. Compared to normal conditions for this time of year, cities including Chicago (+133%), Detroit (+94%), and Cleveland (+22%) recorded strong weather-influenced demand boosts for the week ending May 22, 2021.
No other external variable has the ability to influence sales as frequently, immediately, or meaningfully as the weather. Factoring in the weather helps businesses better align inventories, digital marketing, and other operational resources with market-level demand. Planalytics’ predictive demand analytics help companies precisely measure weather-driven demand impacts for overall store/web traffic, specific product categories, and auto repair services.
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