Wednesday, November 15th, 2017
Time: 10:45 AM - 01:00 PM
LOCATION: St. Pancras Meeting Rooms, Derbyshire House, St. Chad’s Street, London
*There is no cost to attend, but registration is required (form below)
Managing Weather-Driven Sales Volatility in 2018 & Beyond
No external factor impacts consumer buying behavior as frequently, immediately, directly, or meaningfully as the weather. Your business can undoubtedly point to sales swings that occurred over the past year as weather conditions emerged, changed the focus of consumers, and altered demand for specific products and services.
And since the weather never stops changing, your company will be able to point to weather-driven impacts again in 2018 (and the next year, and the year after that…)
Increasingly, companies are turning to analytics to better understand, precisely measure, and proactively manage how climate affects their customers and their business. Join us for our Lunch Seminar to receive an introduction to weather analytics and learn how it can help your business. Presentation topics include:
- Quantifying the impacts with weather sensitivity and weather-driven demand
- Using weather analytics for planning, trading decisions, reporting, marketing & more
- Client use case examples
- A look at how year-over-year weather volatility impacted demand and sales in 2017.
Complete the form below to reserve your seat!