How the weather is shaping retail trends in early 2025

Originally published by Planalytics’ partner, National Retail Federation 

Spring is a season of change, and for retailers, that means opportunity. Understanding how the weather impacts demand isn’t just useful — it’s essential to stay competitive in a fast-moving market.  . . .

February: Chilly conditions drove wintery demand 

This past February featured the coldest temperatures since 2022, the wettest conditions since 2020 and the most snowfall since 2021 — a perfect mix to drive demand for winter products.  . . .

March: Warmer weather brings Spring prep

Spring kicked off in March with the warmest temperatures since 2016, the driest conditions since 2023 and the lowest snowfall since 2021. These warmer than usual temperatures drove demand for products in home improvement categories including fans and lawn care items, as well as apparel like shorts and sunglasses.  . . .

April & May: Possibility is blooming but severe weather threats can’t be ignored

April and May are projected to be cooler than last year, especially across the Eastern United States. That’s a cue for retailers to keep transitional goods in play for a little longer. But warmer conditions in the West are expected to boost demand for early-summer products — think garden, outdoor living and warm-weather apparel.  . . .

Read entire content originally published by Planalytics’ partner, National Retail Federation