Join Planalytics and Nielsen for our Weatherized Demand Insights – Spring 2019 Outlook on Friday, March 8, 2019, at 11:00 a.m. EST. This special Webinar presentation will highlight weather-based sales impacts to watch for during the upcoming spring season.
Webinar topics include:
- Using Weather-Driven Demand metrics to quantify the weather’s impact on consumer demand for specific products, time periods, and locations.
- Improving the accuracy of sales plans and demand forecasts by correcting for the weather-based sales volatility embedded in past results.
- Understanding year-over-year weather variability and how this is likely to shift sales opportunities and risks this spring compared to last year.
- A look at some of the products that will be positively or negatively affected by the weather this spring using Weather-Driven Demand examples based on Nielsen sales data.
Planalytics, a Nielsen Connected Partner, provides weather-based analytics to help businesses both measure and manage the impact of weather. This partnership enables businesses to leverage the power of Nielsen demand data to quantify the impact of weather on historical results, proactively move inventory to meet demand changes, and support planning activities for future periods.