Join Planalytics on 3 April for a look at how the weather could help or hurt consumer demand in the United Kingdom this spring. The presentation will cover the year-to-year and in-season weather variability that affects consumer purchasing and share examples of specific category demand impacts for April and May. Learn how companies apply analytics to better understand performance, better align inventories with consumer demand, and more optimally target marketing/advertising.
Join Planalytics and Nielsen for our Spring 2020 Outlook
on Thursday, March 19, 2020, at 2:00 p.m. EST. This special webinar presentation will highlight weather-based sales impacts to watch for during the upcoming spring season.
Topics covered on this webinar include:
Using Weather-Driven Demand metrics to quantify the weather’s impact on consumer demand for specific products, time periods, and locations.
Improving the accuracy of sales plans and demand forecasts by correcting for the weather-based sales volatility embedded in past results.
Understanding year-over-year weather variability and how this is likely to shift sales opportunities and risks this spring compared to last year.
A look at some of the products that will be positively or negatively affected by the weather this spring using Weather-Driven Demand examples based on Nielsen sales data.
Planalytics and Nielsen collaborate to provide weather-based analytics to help businesses both measure and manage the impact of weather. This partnership enables businesses to leverage the power of Nielsen demand data to quantify the impact of weather on historical results, proactively move inventory to meet demand changes, and support planning activities for future periods.