Lunch Seminar: Planning for Weather’s Impact on Sales

Location: Hotel Palomar (505 N State St, Chicago, IL 60654))

Register below to join Planalytics for a lunch seminar on September 28th highlighting how companies can “weatherize their business” by using advanced weather analytics to quantify Mother Nature’s consumer demand impacts and build better, more accurate plans.

Seminar Topics Include:

• Weather-Driven Demand (WDD): Measuring how much the weather increases or decreases demand for specific time periods, markets/regions, and categories.
  Transactions-based WDD information can be used for company/division/department planning and to track weather impacts throughout the year.
  Lower-level, product-specific WDD information supports merchandise/category planning to better align inventories with consumer demand.
• Addressing Weather Volatility in Planning: Planalytics’ deweatherization process identifies, quantifies, and removes weather-based distortions from the prior year’s sales to provide a cleansed, weather-adjusted baseline for planning. This improves accuracy since companies that fail to remove the “weather noise” from last year’s performance are essentially betting that conditions will be the same from one year to the next… something that rarely happens.
• Use Case Examples & Benefits: A look at how weather analytics are being used and bringing value at retail, restaurant, and consumer goods companies.
• Fall & Holiday Season Outlook: High-level overview of weather-driven opportunities and risks to be aware in October, November, and December.

PANEL DISCUSSION
Winning with Weatherization
Strategies for Profiting with the Weather

LOCATION: Wrigleyville Rooftops (1032 W Waveland Ave, Chicago, IL 60613)

*There is no cost to attend, but registration is required (form below)

Join Planalytics at Wrigleyville Rooftops to learn how our analytics, tools and services help companies successfully manage weather volatility in areas including forecasting, inventory management, digital marketing & advertising, and retailer-supplier collaboration, etc.

After the panel discussion, we will head to the rooftop for food, drinks, and to watch the Cubs vs. the Mets!

Seminar Topics Include:

• Weather-Driven Demand Analytics: Identifying the complex relationships that consumers have as climate conditions change and precisely quantifying the impact on overall traffic, transactions and/or category demand.
• Weather Volatility & Planning: Avoid chasing last year’s weather with statistically-driven weather models and demand analytics, and plan from a more reliable, climate-adjusted sales baseline.
• Panelists Including: PepsiCo and Ace Hardware

Space is limited so please complete the form below to request your seat. We will respond within a day confirming your registration.

LOCATION: Hyatt Regency O’Hare (9300 Bryn Mawr Ave, Rosemont)
*There is no cost to attend but registration is required (form below)

Planalytics invites you to join us for a breakfast seminar on Wednesday, October 15th in Chicago here we will highlight how companies effectively manage weather-related opportunities and risks with Planalytics Business Weather Intelligence tools and services. Learn how companies assess weather’s influence on performance and how they position the business to capitalize on opportunities and successfully address the financial impact of never-ending volatility.

SEMINAR TOPICS:

Measure & Analyze

• Understand specifically when, where and how much weather affects your business.
• Use Weather-Driven Demand (WDD) to isolate and quantify weather’s influence on overall traffic/transactions or specific categories.
• Track and project weather’s impact on sales across time periods (weekly, monthly, etc.), geographies (countries, markets, etc.) and products/services/channels.
• Evaluate performance from a business perspective – rather than trying to make sense of meteorological statistics – by using WDDs to identify and compare weather’s impact (e.g. advertising effectiveness across regions, weekly sales across channels, etc.)

Plan & Optimize

• Improve forecast accuracy by removing weather volatility from historical sales (Deweatherization) and then build plans from a smarter, WDD-adjusted baseline.
• Identify when and where demand will be higher or lower to better align inventories with opportunities, increase sales and reduce costs.
• Use WeatherSmart Marketing – a daily outlook of demand favorability for a product/service by market – to continuously customize and optimize marketing, advertising, eCommerce and social media activities.
• Capitalize on in-season weather insights and WDDs to adjust pricing and promotions, inventory and replenishment, staffing and other operational decisions.

Business Weather Intelligence Examples

• Review case study examples from Planalytics clients.

There is no cost to attend but space is limited and registration is required. Please complete the form below to request your seat.

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