Tag Archives: Atlanta

Managing Weather’s Impact on Sales: Spring 2015 and Beyond

LOCATION: DoubleTree by Hilton Atlanta-Buckhead (3342 Peachtree Road, Atlanta, GA 30326)
*There is no cost to attend, but registration is required (form below)

Learn more by joining Planalytics in Atlanta on Thursday, March 5th for our lunch strategy session.

Seminar Topics Include:

  • The Weather Never Stops: Understand how constant day-to-day, week-to-week and season-to-season weather volatility is driving – and will keep driving – significant changes in demand patterns.  Learn how companies “weatherize” their business so it is positioned to capture more sales and minimize unintentional, but very costly, planning and operational mistakes.
  • The Weather “Blind Spot” and Its Bottom Line Impact: The weather is a huge “blind spot” for most companies and it is not just the future conditions.  Last year’s weather is part of last year’s sales performance and a failure to recognize and accurately remove the weather-driven variability from plans leads to misaligned inventories/resources and reduced profitability.
  • Measuring & Managing Weather-Driven Demand. Quantifying weather’s impact by category, by market and by time period and applying it in planning/demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
  • WeatherSmart Marketing & Advertising: Optimize customer engagement strategies and improve response rates by identifying favorable periods for email campaigns, digital advertising and other marketing activities.
  • Business Weather Intelligence Use Case Examples from retailers, restaurants and consumer goods/services companies.
  • Weather Impact Outlook for Spring 2015 highlighting weather-driven opportunities and risks for the upcoming season.

There is no cost to attend, but space is limited and registration is required. Please complete the form below to request your seat.

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Strategy Session: Planning for Weather’s Impact on Sales

LOCATION: Grand Hyatt Atlanta in Buckhead (3300 Peachtree Road NE, Atlanta, GA 30305)
*There is no cost to attend, but registration is required (form below)

Learn more by joining Planalytics in Atlanta on Tuesday, November 18th for our breakfast strategy session. The meeting will provide an overview of Business Weather Intelligence and how businesses use it to capitalize on weather-related opportunities.

Strategy Session Topics Include:

  • Deweatherization: Understanding the problems of planning off of last year and the benefits of removing weather’s influence from historical sales by product, by market, and by time period
  • Weather-Driven Demand: Quantifying weather’s impact and applying it to your pre-season planning and in-season decisions
  • WeatherSmart Marketing: Using weather insights to optimize advertising and digital marketing programs
  • Case Study Examples in demand forecasting, allocation/replenishment, operations, marketing, sales analysis and more
  • Plus… a week-by-week overview of weather impacts to watch for during the 2014 HOLIDAY SHOPPING SEASON

There is no cost to attend, but space is limited and registration is required. Please complete the form below to request your seat.

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