Weather-Driven Demand Insights
The weather has an ever-present impact on consumer purchasing patterns. It influences our shopping trips as well as the items we put in our basket. No other external variable can include consumer demand as frequently, immediately, and meaningfully as the weather. Below are some examples of weather-driven demand opportunities and risks for select categories and markets leading up to Father’s Day. Weather-driven demand is the specific impact of weather on consumer demand based solely on changes in the weather.
Planalytics, a global leader in weather-driven demand analytics, collaborates with BearingPoint to enable retailers to leverage this predictive demand signal quickly and seamlessly with Connected Planning solutions.
To learn more about weather-driven demand impacts for your business, contact Planalytics or BearingPoint.