Planalytics appreciated the opportunity to discuss the benefits companies can capture with Weather-Driven Demand analytics at the OPEI Market Statistics Forum.  Most consumer-focused companies are impacted by weather volatility, but one would be hard-pressed to find businesses that are more consistently and meaningfully weather-affected than OPEI members are.

Apparel categories like T-shirts, boots, and coats deal with 5-20% weather sensitivity.  For outdoor power equipment, weather sensitivity is significantly higher, ranging from 20% to 50% for most categories. A lot of potential weather-driven sales volatility in what are typically condensed selling seasons.

Planalytics can help. We have developed hundreds of weather-driven demand models for leading DIY retailers and specific outdoor product categories.  Reach out to us for more information or to schedule an introductory call.

 

 

Getting Started with Planalytics

INDUSTRY INSIGHTS CUSTOM WEATHER-DRIVEN
DEMAND ANALYTICS 
 

  • Ready-to-use analytics based on syndicated data
  • No data, modeling, or IT resources needed
  • Category-level models and WeatherSpend models for DIY segment and top retailers
  • Delivered via email reports
  

  • Weather-driven demand (WDD) analytics based on your company’s data, calendars, geographies, hierarchies, and products
  • Includes upfront Weather Impact Analysis
  • WDD metrics available via (a) Client Portal (b) Reports and (c) Integration into SaaS solutions and data feeds for AI/ML forecasts.
  • Offers scalability, precision, and granularity

Contact us for a copy of Fred Fox’s presentation at the OPEI Market Statistics Forum, to request more weather-driven demand examples, or to discuss how Planalytics can help your business.

 

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