Weather & Retail Myth #1: You Can’t Plan for the Weather
December 15, 2022
What does 53°F and light rain mean for sales? The answer is different in Chicago than in Charlotte; it varies if it is a day in March or October. The weather’s influence on consumers is complex and nuanced and temperature or precipitation data is easily misinterpreted and misused. As a result, many businesses believe planning …
Getting more from your digital marketing investment
October 7, 2022
A Harvard Business Review article entitled Closing the Gap Between Digital Marketing Spending and Performance looks at how businesses can optimize their marketing returns. “Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their budgets to digital marketing activities …