The kickoff to summer is just around the corner and CPG suppliers will be anxious to see if strong sales are in store for Memorial Day weekend.
As always, a critical driver of demand will be the weather. However, you cannot rely on Mother Nature to completely cooperate by providing summer-like conditions across all the markets you serve. In fact, the weather and its impact on sales are never the same year after year. This year will be no different with some markets projected to see stronger demand for seasonal products while others face sales headwinds where cooler and/or rainier conditions will hurt performance.
Fill in the request form below to get a weather impact analysis for a product of your choice and we’ll pull together a summary showing how the Weather-Driven Demand (WDD) has fluctuated the last several years along with an outlook for the run-up to Memorial Day and May 2021.