Tropical Smoothie Cafe and WDD Analytics

 

Client Panel Discussion
Localized, optimized & not surprised: Leveraging Weather-Driven Demand® in a retail business 

Erin Blackburn-Smith, VP of Brand Analytics at Tropical Smoothie Cafe, discusses the value of WDD analytics. 

Contact us to learn more. 

 

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For us, any daily level sales forecast that does not account for weather is going to be pretty useless because that’s going to be the main variability day to day.

— VP, Brand Analytics
Tropical Smoothie Cafe

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Other Global Businesses Putting the Weather to Work

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Big Ideas Sessions NRF ’26. Bring the outside in: Operationalizing weather analytics to successfully manage demand volatility NRF ’25. The forecast calls for “Gains”: Driving sales & profitability with weather analytics NRF ’25. Climate-proofing retail: Proactively managing the opportunities & risks of weather volatility NRF ’24. Outside influence: Dick’s Sporting Goods & FreshDirect boost performance with predictive weather-driven demand analytics NRF ’23. Nailing demand forecasts: From machine learning to replenishment & everything in between