4 Ways Restaurants Leverage Weather Analytics
Throughout the pandemic, customers have shown that the desire for restaurant meals remains durable. Restaurant customers have responded by shifting more orders to take-out and delivery, jumping on expanded opportunities to dine outdoors, and using their own new COVID-era innovations. And restaurant revenue trends are sure to change again as the health crisis comes under control.
One external consumer demand driver has remained important over the last year and will continue to do so in the future: THE WEATHER. The weather never stops changing and neither does its impacts on consumer behavior. The conditions outside influence the types of foods and beverages consumers want as well as overall traffic/transaction trends (both online and on-site).
Learn how weather-driven demand analytics help restaurants:
- Evaluate and compare sales performance across regions/markets, channels (e.g. drive-through, delivery, etc.), and time periods.
- Use insights to help understand how a product, promotion, etc. truly performed from a weather-neutral perspective.
- Factor the weather into planning and near-term operational decisions (e.g. staffing adjustments, etc.).
- Optimize marketing and digital advertising by targeting customers and geographies where favorable weather will improve returns.