Primo Brands and
Demand Sensing

Primo Brands Uses Weather Analytics for Explainability & Demand Sensing

 

Client Panel Discussion
The forecast calls for “Gains”: Driving sales and profitability with weather analytics

Joe Wright, Sr. Director of Integrated Business Planning at Primo Brands, discusses how weather-driven demand analytics are used now and in the future.   

Contact us to learn more. 

 

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We’re actually implementing a demand sensing capability. . .  this improved our forecast accuracy by about 20%.

— Sr. Director, Integrated Business Planning
Primo Brands

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Other Global Businesses Putting the Weather to Work

 

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Big Ideas Sessions NRF ’25. The forecast calls for “Gains”: Driving sales & profitability with weather analytics NRF ’25. Climate-proofing retail: Proactively managing the opportunities & risks of weather volatility NRF ’24. Outside influence: Dick’s Sporting Goods & FreshDirect boost performance with predictive weather-driven demand analytics NRF ’23. Nailing demand forecasts: From machine learning to replenishment & everything in between