Planalytics Launches Xtreme℠ to Help Businesses Manage the Impacts of Extreme Weather

CHESTERBROOK, Pa.–(BUSINESS WIRE)–Planalytics, Inc. is pleased to announce its latest demand analytics solution developed specifically to quantify the unique consumer purchasing impacts of extreme weather. Planalytics Xtreme℠ forecasts consumer demand responses to extreme and seasonally significant weather events such as winter weather (snow, sleet, and ice), tropical storms, hurricanes, cold snaps, heatwaves, heavy rain and flooding, drought, and more.

Xtreme offers retailers and other businesses access to specialized extreme weather impact analytics available through Planalytics’ industry-leading weather impact modeling platform leveraging AI/ML (artificial intelligence/machine learning) technologies. Headline-grabbing weather events, and the dramatic demand changes in the days leading into and coming out of an extreme event, often create distinct and magnified opportunities and stresses for retail supply chains. Planalytics Xtreme provides companies with advanced visibility into the impacts of these big events, enabling businesses to optimize network inventory and operational resources.

“Planalytics has long delivered easy-to-action demand analytics to account for all weather variability – from the daily shifts of a few degrees in temperature to the more extreme storms and events,” explains Fred Fox, chief executive officer of Planalytics. “With Xtreme, businesses can now address extreme weather-driven demand swings in existing processes and technology solutions with purpose-built, standalone analytics that account for the unique impacts of these events. After extensive development and client testing, we are very excited to bring this leading-edge capability to the marketplace.”

By leveraging Xtreme’s demand calculations and insights, businesses can more effectively:

• Optimize store/warehouse inventories to capture incremental sales opportunities while minimizing both lost sales due to stockouts and any applicable perishable waste costs
• Prepare stores for peak traffic periods
• Provide visibility into products with temporarily amplified or curtailed demand, post-event sales drop-offs due to pre-event purchasing, and post-event rebound demand
• Drive sales with targeted digital marketing to highly impacted markets and audiences
• Evaluate sales performance, promotions, and marketing campaigns from a weather impact adjusted perspective

When an extreme or seasonally significant weather event is forecast or materializes, Planalytics Xtreme provides companies with a daily data feed of positive and negative weather-driven demand unit impacts for product categories by store location or market. Xtreme’s demand calculations can be integrated into a company’s existing software and databases, AI- or ML-based demand forecasting platforms, digital marketing solutions, and reports.

In a white paper Planalytics co-authored with the National Retail Federation (NRF) research showed that “changes in the climate have accelerated and been more pronounced, as evidenced by record-warm global temperatures and a growing frequency of extreme weather events.” According to the National Oceanic and Atmospheric Administration, the number of weather/climate disasters with economic impacts of $1 billion or more (CPI-adjusted) in the most recent 5-year period has more than doubled the long-term average.

Planalytics Xtreme provides a rapidly operational solution for companies that want to address bigger climate-driven situations that have oversized effects on customer experience and business performance.

Planalytics at NRF 2025

Planalytics exhibited and spoke at NRF 2025: Retail’s Big Show held on January 11-14 in New York City. To learn more about Planalytics’ predictive weather-driven demand analytics and Xtreme, watch Planalytics’ Big Idea sessions:

• Climate-Proofing Retail: Proactively managing the opportunities and risks of weather volatility
• The forecast calls for “Gains”: Driving sales & profitability with weather analytics

About Planalytics

Weather volatility is the most prominent and constant climate-related risk retailers and consumer-based businesses face today. Planalytics provides predictive analytics that help companies proactively manage this mission-critical and financially impactful issue, address climate resilience, and capitalize on the opportunities created by weather-influenced changes in consumer purchasing. Planalytics is the leading global provider of weather-driven demand with unmatched retail-specific expertise gained from analyzing over one million categories based on more than 15 trillion sales transactions. Planalytics’ localized, product-specific weather-driven demand analytics integrate into existing solutions and AI/ML environments to improve demand forecasting, planning, inventory management (replenishment and allocation), financial reporting, digital marketing and operations management in extreme weather. Clients commonly capture benefits that include 2-6% profit enhancement, up to 2% in additional annual sales, and double the effectiveness of digital marketing campaigns.