NRF Big Ideas Session:
The Forecast Calls for “Gains”

The forecast calls for “Gains”:
Driving sales & profitability with weather analytics

The weather is often associated with “pain” rather than “gain” for retailers. The bigger picture is that a huge, untapped opportunity (weather = $) exists for companies that use predictive weather-driven demand analytics to position the business to take advantage of shifting consumer needs and purchasing behavior. Hear how your business can incorporate weather impacts to improve service levels and grow sales by optimizing inventories, improve margins by adjusting pricing, promotions, and operational resources, and more effectively engage customers with better-targeted digital marketing.

Panelists
	Randy Bermea Senior Product Manager H-E-B
	Joe Wright Senior Director, Integrated Business Planning Primo Brands
	Chris Callahan Vice President & Divisional Merchandise Manager At Home
	Scott Bernhardt President Planalytics