NRF 2024 Big Ideas Session
Tuesday, January 16th, 2024
Time: 09:15 AM - 09:45 AM
Dick’s Sporting Goods, FreshDirect & Planalytics Panel Discussion
Tuesday, January 16 | 9:15-9:45 a.m. | Expo Level 3, Stage 5
Outside Influence: Dick’s Sporting Goods & FreshDirect Boost Performance with Predictive Weather-Driven Demand Analytics
Hear how Dick’s Sporting Goods and FreshDirect leverage weather-driven demand (WDD) analytics to “deliver” better customer experiences, and “score” more sales. The weather is always a big motivating force behind consumer buying decisions – directly, frequently, and meaningfully elevating or deflating demand for a product. WDD analytics enable retailers to optimize planning, inventories, operations, and digital marketing by proactively addressing a critical external influence on daily purchasing decisions. Learn how businesses increase sales and margins by operationalizing weather impact analytics in ML forecasts, installed solutions, and existing processes.
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