Planalytics and NielsenIQ
Put the Weather to Work

Planalytics Weather-Driven Demand® (WDD®) quantifies the impact of weather on consumer demand by product, time, and location. These integration-ready metrics are based on predictive weather-driven demand analytics combined with NIQ data to help you more effectively run your business, with a quick time-to-value.
For more information, contact Evan Gold, EVP of Global Partnerships & Alliances, egold@planalytics.com or Kelly Carroll, Director of Partner Development, kcarroll@planalytics.com.
Industry Insights
Industry-focused packages include:
Grocery
shelf-stable products, fresh foods, total sales by department, and more
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Convenience Store
beverage categories, tobacco, single serve beverages, total sales, and more
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Alcohol
beer, spirits, and more
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Beverages
bottled water, soda, sports drinks and more
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Autocare
wiper blades, motor oil, batteries, total sales, and more
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Health & Personal Care
cough/cold, allergy, suncare, lip balm, facial tissue, and more
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Cleaning Products
floor care, air fresheners, outdoor cleaners, and more
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Pest Control
ant & roach killer, personal repellent, flying insect killer, and more |
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Petcare
flea & tick, bird food, dog grooming, cat food, and more
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More Information