How weather is shaping retail trends: Q2 2025
Originally published by Planalytics’ partner, National Retail Federation
Retailers across the country are seeing firsthand how weather continues to influence shopper behavior in real time. From surging demand for cooling products during heatwaves to slower foot traffic on rainy days, weather remains a powerful force shaping retail performance. . . .
May and June: Regional variances
Dramatic regional variations were common throughout May and June this year. These months saw cooler and rainier weather than usual, with this year marking the coolest May since 2023 and the wettest June since 2021. Mixed weather across the country created sharp differences in consumer demand. . . .
July: Shifting heat, localized storms
As we move through early July, Coastal areas are experiencing cooler than usual conditions, while central regions see rising temperatures. Gold points out, “This continued weather volatility across the country brings clear implications for upcoming retail demand.” In Kansas City, rising temperatures have driven a 13% increase in weather-driven demand for air conditioners, while New York City has seen a 17% drop. . . .
Hurricane season: Preparedness is key
Looking beyond daily weather fluctuations, the Atlantic hurricane season, which began in June, is forecasted to bring above-average activity once again. An approaching storm can cause sudden spikes in demand for emergency items like bottled water, generators, and nonperishable food. . . .
Looking ahead: Staying nimble in a shifting season
Whether preparing for heatwaves, storms, or anything in between, the summer season demands an informed and adaptable strategy. Regional forecasts, consumer sentiment and real-time sales data can all change quickly and impact inventory needs and promotional timing. . . .